Synthetic data
All sessions

s-3949

Simulated shopper

Oct 20, 2026, 5:31 PM UTC · desktop · organic · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 00sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 16sOpened reviews · Lumen 400Opened reviewsSuitability 71%
  4. 41m 54sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  5. 51m 57sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  6. 62m 10sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 13sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  8. 2m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.