All sessions
s-3950
Simulated shopperOct 21, 2026, 11:47 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 134sViewed Merino 200Viewed a product pageFit 22%
- 253sViewed Ridgeback 48LViewed a product pageNo clear doubt 32%
- 31m 18sSorted: featuredRe-sorted the catalogNo clear doubt 65%
- 41m 53sSearch “jacket”Searched the catalogNo clear doubt 84%
- 2m 18sLeft the store
Final guess
No clear doubt84%
Fit
5%
Suitability
1%
Durability
3%
Value
1%
Delivery
4%
Choice
1%
No clear doubt
84%
Why no clear doubthow much likelier
- Re-sorted the catalog3.8×
- Viewed a product page ×21.7×
- Searched the catalog2.9×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.