Synthetic data
All sessions

s-3951

Simulated shopper

Oct 25, 2026, 5:07 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 9 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 219sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 342sOpened comparisonOpened the comparisonChoice 75%
  4. 41m 21sImage 1 · Kettle TiViewed a product imageChoice 65%
  5. 51m 42sExpanded specs · Kettle TiExpanded technical specsChoice 55%
  6. 62m 05sAdded to cart · Kettle TiAdded to cartChoice 55%
  7. 72m 35sViewed cartViewed cart (saw shipping cost)Choice 55%
  8. 82m 53sCheckout startedStarted checkoutChoice 55%
  9. 3m 05sPurchased

Final guess

Choice55%
Fit
<1%
Suitability
26%
Durability
1%
Value
5%
Delivery
1%
Choice
55%
No clear doubt
13%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.