All sessions
s-3952
Simulated shopperOct 21, 2026, 1:43 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 251sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 31m 20sOpened reviews · Cairn MidOpened reviewsFit 32%
- 41m 34sReviews filtered: fitFiltered reviews by fitFit 93%
- 51m 54sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Fit Confidence hereFit 79%
- 62m 14sImage 1 · Cairn MidViewed a product imageFit 85%
- 72m 44sViewed Kettle TiViewed a product pageFit 83%
- 83m 22sOpened reviews · Kettle TiOpened reviewsFit 90%
- 93m 31sDelivery check · ZIP 48571Checked delivery date by ZIPDelivery 55%
- 103m 58sViewed Squall 2.5LViewed a product pageDelivery 56%
- 114m 04sSize M · Squall 2.5LSelected a sizeFit 90%
- 124m 44sDelivery check · ZIP 44598Checked delivery date by ZIPDelivery 67%
- 135m 22sExpanded returns · Squall 2.5LExpanded returns policyDelivery 68%
- 145m 43sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 97%
- 5m 48sLeft the store
Final guess
Delivery97%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Checked delivery date by ZIP ×221.1×
- Expanded shipping info ×213.0×
- Expanded returns policy2.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.