Synthetic data
All sessions

s-3953

Simulated shopper

Oct 31, 2026, 1:28 AM UTC · mobile · paid social · Driftwood 2P Tent · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 237sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 15sViewed Ridgeback 38LViewed a product pageNo clear doubt 65%
  4. 41m 25sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 82%
  5. 51m 59sSearch “headlamp”Searched the catalogNo clear doubt 93%
  6. 2m 20sLeft the store

Final guess

No clear doubt93%
Fit
<1%
Suitability
2%
Durability
1%
Value
<1%
Delivery
3%
Choice
<1%
No clear doubt
93%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.