Synthetic data
All sessions

s-3954

Simulated shopper

Nov 1, 2026, 9:37 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 233sSearch “sale”Searched for deals / priceValue 87%
  3. 339sBrowsed catalogBrowsed the catalogValue 88%
  4. 452sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 98%
  5. 51m 31sSearch “sale”Searched for deals / priceValue >99%
  6. 61m 36sSearch “sale”Searched for deals / priceValue >99%
  7. 71m 51sExpanded materials · Emberline 20°FExpanded materialsValue >99%
  8. 82m 26sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  9. 92m 51sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 3m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.