Synthetic data
All sessions

s-3957

Simulated shopper

Oct 28, 2026, 12:31 PM UTC · desktop · paid social · Lumen 400 Headlamp · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 233sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 10sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  4. 41m 34sSorted: price ascSorted by lowest priceNo clear doubt 76%
  5. 52m 07sExpanded shipping · Lumen 400Expanded shipping infoNo clear doubt 76%
  6. 62m 30sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 88%
  7. 72m 55sOpened reviews · Lumen 400Opened reviewsNo clear doubt 74%
  8. 83m 26sReviews filtered: valueFiltered reviews by valueNo clear doubt 51%
  9. 93m 31sViewed Squall ProViewed a product pageNo clear doubt 66%
  10. 103m 53sExpanded warranty · Squall ProExpanded warrantyNo clear doubt 68%
  11. 3m 57sLeft the store

Final guess

No clear doubt68%
Fit
<1%
Suitability
<1%
Durability
24%
Value
4%
Delivery
4%
Choice
<1%
No clear doubt
68%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.