Synthetic data
All sessions

s-3958

Simulated shopper

Oct 31, 2026, 3:44 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 10sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 50sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 42m 16sImage 1 · Cairn MidViewed a product imageNo clear doubt 58%
  5. 52m 26sSize guide · Cairn MidOpened the size guideNo clear doubt 57%
  6. 62m 38sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit 98%
  7. 73m 13sSize 11 · Cairn MidSelected a sizeFit >99%
  8. 83m 22sSize 11.5 · Cairn MidChanged size selectionFit >99%
  9. 93m 31sAdded to cart · Cairn MidAdded to cartFit >99%
  10. 103m 44sViewed cartViewed cart (saw shipping cost)Fit >99%
  11. 114m 10sCheckout startedStarted checkoutFit >99%
  12. 4m 18sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.