Synthetic data
All sessions

s-3959

Simulated shopper

Oct 21, 2026, 6:59 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sSize M · Squall 2.5LSelected a sizeFit 38%
  3. 31m 01sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 37%
  4. 41m 09sOpened reviews · Squall 2.5LOpened reviewsFit 54%
  5. 51m 31sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 97%
  6. 61m 47sImage 2 · Squall 2.5LViewed a product imageFit 98%
  7. 71m 58sExpanded returns · Squall 2.5LExpanded returns policyFit 99%
  8. 2m 28sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.