Synthetic data
All sessions

s-3963

Simulated shopper

Oct 28, 2026, 3:19 PM UTC · desktop · organic · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 12 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn MidViewed a product pageFit 27%
  2. 243sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 16sViewed Lumen 400Viewed a product pageNo clear doubt 45%
  4. 41m 28sExpanded shipping · Lumen 400Expanded shipping infoNo clear doubt 52%
  5. 51m 38sExpanded materials · Lumen 400Expanded materialsNo clear doubt 78%
  6. 62m 04sBrowsed catalogBrowsed the catalogNo clear doubt 89%
  7. 72m 31sSorted: price ascSorted by lowest priceNo clear doubt 95%
  8. 83m 04sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 93%
  9. 93m 08sImage 2 · Lumen 400Viewed a product imageNo clear doubt 97%
  10. 103m 13sExpanded materials · Lumen 400Expanded materialsNo clear doubt 90%
  11. 113m 35sExpanded materials · Lumen 400Expanded materialsNo clear doubt 69%
  12. 124m 07sOpened reviews · Lumen 400Opened reviews→ the store shows Durability Proof hereDurability 66%
  13. 4m 28sLeft the store

Final guess

Durability66%
Fit
<1%
Suitability
<1%
Durability
66%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
34%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.