Synthetic data
All sessions

s-3964

Simulated shopper

Oct 29, 2026, 10:59 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 14 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 210sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 347sReviews filtered: valueFiltered reviews by valueValue 86%
  4. 41m 10sOpened reviews · Squall 2.5LOpened reviewsValue 83%
  5. 51m 24sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 90%
  6. 61m 29sOpened reviews · Squall 2.5LOpened reviewsSuitability 93%
  7. 71m 51sReviews filtered: valueFiltered reviews by valueValue 53%
  8. 82m 09sOpened reviews · Squall 2.5LOpened reviewsSuitability 58%
  9. 92m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  10. 102m 42sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  11. 113m 22sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  12. 123m 44sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  13. 133m 55sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  14. 4m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.