Synthetic data
All sessions

s-3966

Simulated shopper

Oct 22, 2026, 3:32 AM UTC · mobile · organic · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 255sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 29sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 95%
  4. 42m 02sExpanded specs · Lumen 400Expanded technical specsSuitability 99%
  5. 52m 33sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  6. 62m 37sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  7. 72m 47sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  8. 83m 05sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  9. 93m 30sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  10. 103m 56sAdded to cart · Lumen 400Added to cartSuitability >99%
  11. 4m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×317.5×
  • Expanded technical specs ×46.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.