Synthetic data
All sessions

s-3969

Simulated shopper

Nov 2, 2026, 7:12 AM UTC · mobile · paid social · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 355sBrowsed catalogBrowsed the catalogNo clear doubt 71%
  4. 41m 22sOpened reviews · Lumen 400Opened reviewsNo clear doubt 48%
  5. 51m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability 91%
  6. 62m 13sOpened reviews · Lumen 400Opened reviewsSuitability 96%
  7. 72m 44sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 83m 14sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  9. 93m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 3m 50sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.