Synthetic data
All sessions

s-3970

Simulated shopper

Oct 26, 2026, 3:12 AM UTC · mobile · email · Merino 200 Base Layer Crew · 13 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Merino 200Viewed a product pageFit 22%
  2. 220sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 323sOpened reviews · Merino 200Opened reviewsFit 32%
  4. 433sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 549sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 99%
  6. 61m 18sExpanded materials · Merino 200Expanded materialsDurability >99%
  7. 71m 30sImage 2 · Merino 200Viewed a product imageDurability >99%
  8. 81m 39sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  9. 92m 03sImage 3 · Merino 200Viewed a product imageDurability >99%
  10. 102m 27sAdded to cart · Merino 200Added to cartDurability >99%
  11. 112m 56sViewed cartViewed cart (saw shipping cost)Durability >99%
  12. 123m 09sCheckout startedStarted checkoutDurability >99%
  13. 3m 36sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.