Synthetic data
All sessions

s-3972

Simulated shopper

Nov 1, 2026, 1:35 AM UTC · mobile · organic · Ridgeback 48L Pack · 15 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 29sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 42m 09sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 62%
  5. 52m 29sViewed Merino 200Viewed a product pageChoice 62%
  6. 63m 01sCompare + Merino 200Added a product to compare→ the store shows Decision Helper hereChoice 98%
  7. 73m 39sImage 2 · Merino 200Viewed a product imageChoice 82%
  8. 83m 51sOpened comparisonOpened the comparisonChoice >99%
  9. 94m 29sExpanded shipping · Merino 200Expanded shipping infoChoice 99%
  10. 105m 04sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 115m 21sBrowsed catalogBrowsed the catalogChoice >99%
  12. 125m 26sImage 3 · Ridgeback 48LViewed a product imageChoice >99%
  13. 135m 40sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  14. 145m 48sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  15. 6m 06sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.