Synthetic data
All sessions

s-3974

Simulated shopper

Oct 24, 2026, 5:43 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 06sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 19sReviews filtered: valueFiltered reviews by valueValue 89%
  5. 51m 31sOpened reviews · Squall 2.5LOpened reviewsValue 88%
  6. 61m 41sViewed Cairn LowViewed a product pageValue 87%
  7. 71m 49sSearch “express delivery”Searched for shipping / delivery→ the store shows Value Breakdown hereValue 62%
  8. 1m 59sLeft the store

Final guess

Value62%
Fit
<1%
Suitability
7%
Durability
1%
Value
62%
Delivery
27%
Choice
1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.