Synthetic data
All sessions

s-3976

Simulated shopper

Nov 1, 2026, 5:34 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 340sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 454sOpened comparisonOpened the comparisonChoice 85%
  5. 51m 18sSorted: price descRe-sorted the catalogChoice 65%
  6. 61m 25sOpened reviews · Cairn MidOpened reviewsChoice 59%
  7. 72m 03sViewed Talus TrailViewed a product pageChoice 61%
  8. 82m 43sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  9. 93m 23sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 103m 37sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 40sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 05sDelivery check · ZIP 40490Checked delivery date by ZIPChoice >99%
  13. 134m 15sOpened comparisonOpened the comparisonChoice >99%
  14. 144m 24sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  15. 154m 34sAdded to cart · Cairn MidAdded to cartChoice >99%
  16. 4m 48sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.