Synthetic data
All sessions

s-3977

Simulated shopper

Oct 29, 2026, 9:27 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 23 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 352sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 04sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 51m 34sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  6. 61m 53sOpened reviews · Cairn MidOpened reviewsValue 97%
  7. 71m 58sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 21sCompare + Cairn MidAdded a product to compareValue >99%
  9. 92m 52sCompare + Cairn LowAdded a product to compareValue >99%
  10. 102m 56sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 34sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 01sOpened reviews · Cairn MidOpened reviewsValue >99%
  13. 134m 40sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 55sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 59sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 16sBrowsed catalogBrowsed the catalogValue >99%
  17. 175m 43sSorted: price ascSorted by lowest priceValue >99%
  18. 186m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 196m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  20. 206m 37sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  21. 216m 49sViewed Talus TrailViewed a product pageValue >99%
  22. 227m 21sViewed cartViewed cart (saw shipping cost)Value >99%
  23. 7m 33sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price ×28.4×
  • Searched for deals / price30.7×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.