Synthetic data
All sessions

s-3978

Simulated shopper

Oct 30, 2026, 6:01 PM UTC · desktop · organic · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 244sViewed Talus TrailViewed a product pageNo clear doubt 50%
  3. 31m 13sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 41m 50sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 65%
  5. 52m 13sOpened reviews · Talus TrailOpened reviewsSuitability 80%
  6. 62m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 73m 17sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 3m 43sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.