Synthetic data
All sessions

s-3979

Simulated shopper

Oct 27, 2026, 9:32 PM UTC · mobile · organic · Ridgeback 48L Pack · 14 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 06sViewed Ridgeback 48LViewed a product pageNo clear doubt 65%
  4. 41m 39sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 59%
  5. 52m 08sOpened reviews · Ridgeback 48LOpened reviewsDurability 46%
  6. 62m 47sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 51%
  7. 72m 53sOpened reviews · Ridgeback 48LOpened reviewsDurability 57%
  8. 83m 32sImage 3 · Ridgeback 48LViewed a product imageDurability 42%
  9. 93m 48sOpened reviews · Ridgeback 48LOpened reviewsDurability 61%
  10. 104m 09sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 65%
  11. 114m 38sImage 4 · Ridgeback 48LViewed a product imageSuitability 64%
  12. 124m 54sViewed Emberline 20°FViewed a product pageSuitability 54%
  13. 135m 03sAdded to cart · Ridgeback 48LAdded to cartSuitability 54%
  14. 5m 29sLeft the store

Final guess

Suitability54%
Fit
2%
Suitability
54%
Durability
11%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
33%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×41.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.