Synthetic data
All sessions

s-3980

Simulated shopper

Oct 20, 2026, 9:35 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 15 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 226sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 04sReviews filtered: deliveryFiltered reviews by shippingDelivery 81%
  4. 41m 10sAdded to cart · Emberline 20°FAdded to cartDelivery 81%
  5. 51m 47sImage 1 · Emberline 20°FViewed a product imageDelivery 73%
  6. 61m 59sSearch “sale”Searched for deals / priceDelivery 57%
  7. 72m 19sOpened reviews · Emberline 20°FOpened reviewsDelivery 48%
  8. 82m 48sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 88%
  9. 93m 18sCheckout startedStarted checkoutValue 88%
  10. 103m 27sBrowsed catalogBrowsed the catalogValue 91%
  11. 113m 56sSorted: price ascSorted by lowest priceValue 99%
  12. 124m 22sDelivery check · ZIP 61986Checked delivery date by ZIPValue 72%
  13. 134m 37sOpened reviews · Emberline 20°FOpened reviewsValue 77%
  14. 144m 44sReviews filtered: valueFiltered reviews by valueValue 98%
  15. 5m 12sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
2%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.