Synthetic data
All sessions

s-3981

Simulated shopper

Oct 20, 2026, 11:42 AM UTC · desktop · paid social · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 13sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 19sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 34sOpened comparisonOpened the comparisonChoice 92%
  5. 51m 43sViewed Squall 2.5LViewed a product pageChoice 92%
  6. 62m 13sDelivery check · ZIP 39368Checked delivery date by ZIP→ the store shows Decision Helper hereChoice 79%
  7. 72m 27sViewed Squall ProViewed a product page · Switched to a similar productChoice 97%
  8. 82m 32sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice >99%
  9. 92m 40sSearch “which tent”Searched to compare optionsChoice >99%
  10. 3m 02sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.