Synthetic data
All sessions

s-3982

Simulated shopper

Oct 31, 2026, 2:12 PM UTC · desktop · paid social · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 228sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 28%
  3. 31m 00sOpened reviews · Ridgeback 38LOpened reviewsDurability 36%
  4. 41m 35sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 79%
  5. 52m 06sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit 98%
  6. 62m 28sExpanded returns · Ridgeback 38LExpanded returns policyFit 99%
  7. 72m 45sOpened reviews · Ridgeback 38LOpened reviewsFit 99%
  8. 83m 14sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 3m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.