Synthetic data
All sessions

s-3983

Simulated shopper

Oct 25, 2026, 10:46 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 17sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 46sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 43%
  4. 41m 53sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 76%
  5. 52m 18sCompare + Cairn MidAdded a product to compareDurability 74%
  6. 62m 58sCompare + Cairn LowAdded a product to compareChoice 62%
  7. 73m 12sAdded to cart · Cairn MidAdded to cartChoice 62%
  8. 83m 22sViewed cartViewed cart (saw shipping cost)Choice 46%
  9. 93m 40sCheckout startedStarted checkoutChoice 46%
  10. 3m 46sPurchased

Final guess

Choice46%
Fit
<1%
Suitability
11%
Durability
26%
Value
17%
Delivery
<1%
Choice
46%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.