Synthetic data
All sessions

s-3984

Simulated shopper

Oct 24, 2026, 6:08 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 17 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Merino 200Viewed a product pageFit 22%
  2. 247sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 31m 08sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 88%
  4. 41m 34sExpanded materials · Merino 200Expanded materialsDurability 96%
  5. 51m 52sExpanded materials · Merino 200Expanded materialsDurability 99%
  6. 62m 23sOpened reviews · Merino 200Opened reviewsDurability 99%
  7. 72m 47sBrowsed catalogBrowsed the catalogDurability 99%
  8. 82m 50sSize guide · Merino 200Opened the size guideDurability 99%
  9. 92m 58sOpened reviews · Merino 200Opened reviewsDurability 99%
  10. 103m 10sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 15sImage 1 · Merino 200Viewed a product imageDurability >99%
  12. 123m 45sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  13. 134m 23sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  14. 144m 44sAdded to cart · Merino 200Added to cartDurability >99%
  15. 154m 58sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 165m 03sCheckout startedStarted checkoutDurability >99%
  17. 5m 27sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×46.6×
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.