Synthetic data
All sessions

s-3985

Simulated shopper

Oct 26, 2026, 8:18 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Talus TrailViewed a product pageChoice 23%
  2. 229sCompare + Talus TrailAdded a product to compareChoice 76%
  3. 31m 08sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 41m 46sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 50%
  5. 52m 25sExpanded specs · Talus TrailExpanded technical specsSuitability 83%
  6. 62m 38sViewed Cairn LowViewed a product page · Switched to a similar productChoice 83%
  7. 72m 53sImage 1 · Cairn LowViewed a product imageChoice 78%
  8. 83m 04sExpanded specs · Cairn LowExpanded technical specsChoice 78%
  9. 93m 10sAdded to cart · Cairn LowAdded to cartChoice 78%
  10. 3m 14sLeft the store

Final guess

Choice78%
Fit
<1%
Suitability
21%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
78%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.