Synthetic data
All sessions

s-3986

Simulated shopper

Oct 21, 2026, 9:00 PM UTC · desktop · email · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Merino 200Viewed a product pageFit 22%
  2. 226sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 329sImage 1 · Merino 200Viewed a product imageFit 32%
  4. 457sExpanded materials · Merino 200Expanded materialsDurability 66%
  5. 51m 35sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 88%
  6. 61m 53sImage 2 · Merino 200Viewed a product imageDurability 82%
  7. 1m 58sLeft the store

Final guess

Durability82%
Fit
2%
Suitability
9%
Durability
82%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
7%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.