Synthetic data
All sessions

s-3987

Simulated shopper

Nov 2, 2026, 11:34 AM UTC · mobile · paid social · Ridgeback 38L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 250sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 356sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 63%
  4. 41m 31sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 51m 57sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  6. 62m 08sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  7. 72m 15sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  8. 82m 54sSearch “which tent”Searched to compare optionsChoice >99%
  9. 92m 57sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 28sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  11. 113m 58sBrowsed catalogBrowsed the catalogChoice >99%
  12. 124m 24sExpanded returns · Ridgeback 38LExpanded returns policyChoice >99%
  13. 134m 33sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  14. 144m 44sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  15. 155m 24sViewed Lumen 400Viewed a product pageChoice >99%
  16. 5m 51sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.