All sessions
s-3988
Simulated shopperOct 23, 2026, 8:52 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 9 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 05sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 31m 33sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
- 41m 48sSize guide · Cairn MidOpened the size guideFit 53%
- 52m 25sSearch “waterproof jacket”Searched for a use-case or specSuitability 34%
- 62m 46sImage 2 · Cairn MidViewed a product imageNo clear doubt 46%
- 73m 21sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 70%
- 83m 55sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 53%
- 3m 59sLeft the store
Final guess
No clear doubt53%
Fit
1%
Suitability
44%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
53%
Why no clear doubthow much likelier
- Viewed a product image ×22.3×
- Browsed the catalog2.3×
- Viewed a product page1.7×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.