Synthetic data
All sessions

s-3989

Simulated shopper

Nov 1, 2026, 10:55 AM UTC · desktop · organic · Squall Pro 3L Shell · 9 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 225sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 329sExpanded returns · Squall ProExpanded returns policyChoice 67%
  4. 41m 00sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 33sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 40sAdded to cart · Squall ProAdded to cartChoice >99%
  7. 72m 06sViewed cartViewed cart (saw shipping cost)Choice >99%
  8. 82m 26sCheckout startedStarted checkoutChoice >99%
  9. 2m 48sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.