Synthetic data
All sessions

s-3990

Simulated shopper

Nov 1, 2026, 1:29 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 17sExpanded specs · Kettle TiExpanded technical specsSuitability 46%
  4. 41m 34sOpened reviews · Kettle TiOpened reviewsSuitability 74%
  5. 51m 50sBrowsed catalogBrowsed the catalogSuitability 58%
  6. 62m 28sBrowsed catalogBrowsed the catalogNo clear doubt 53%
  7. 73m 00sCompare + Kettle TiAdded a product to compare→ the store shows Built-For Answer hereSuitability 72%
  8. 3m 12sLeft the store

Final guess

Suitability72%
Fit
<1%
Suitability
72%
Durability
<1%
Value
13%
Delivery
1%
Choice
6%
No clear doubt
9%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.