All sessions
s-3991
Simulated shopperNov 1, 2026, 4:31 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 123sViewed Merino 200Viewed a product pageFit 22%
- 258sExpanded returns · Merino 200Expanded returns policyFit 38%
- 31m 18sOpened reviews · Merino 200Opened reviewsFit 46%
- 41m 34sImage 1 · Merino 200Viewed a product imageFit 50%
- 1m 54sLeft the store
Final guess
Fit50%
Fit
50%
Suitability
4%
Durability
27%
Value
1%
Delivery
6%
Choice
1%
No clear doubt
11%
Why fithow much likelier
- Expanded returns policy2.3×
- Opened reviews1.4×
- Viewed a product image1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.