Synthetic data
All sessions

s-3992

Simulated shopper

Oct 23, 2026, 5:53 AM UTC · mobile · paid social · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 00sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 15sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 23sImage 1 · Squall 2.5LViewed a product imageChoice 95%
  5. 51m 34sViewed Squall ProViewed a product page · Switched to a similar productChoice 99%
  6. 62m 06sExpanded shipping · Squall ProExpanded shipping infoChoice >99%
  7. 72m 37sOpened reviews · Squall ProOpened reviewsChoice 99%
  8. 82m 48sReviews filtered: durabilityFiltered reviews by durabilityChoice 99%
  9. 3m 04sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.