Synthetic data
All sessions

s-3996

Simulated shopper

Oct 26, 2026, 1:33 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 7 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 03sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 30sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 42m 05sAdded to cart · Cairn MidAdded to cartFit 94%
  5. 52m 18sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 86%
  6. 62m 26sViewed cartViewed cart (saw shipping cost)Fit 60%
  7. 2m 36sLeft the store

Final guess

Fit60%
Fit
60%
Suitability
1%
Durability
3%
Value
23%
Delivery
13%
Choice
1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.