Synthetic data
All sessions

s-3997

Simulated shopper

Oct 23, 2026, 1:13 AM UTC · desktop · organic · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 242sOpened comparisonOpened the comparisonChoice 94%
  3. 31m 17sExpanded materials · Ridgeback 38LExpanded materials→ the store shows Decision Helper hereChoice 77%
  4. 41m 54sSearch “tent”Searched the catalogChoice 66%
  5. 52m 07sImage 1 · Ridgeback 38LViewed a product imageChoice 51%
  6. 62m 41sOpened reviews · Ridgeback 38LOpened reviewsChoice 36%
  7. 72m 56sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  8. 83m 03sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  9. 93m 15sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  10. 3m 33sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.