Synthetic data
All sessions

s-3998

Simulated shopper

Oct 24, 2026, 6:42 PM UTC · desktop · email · Squall Pro 3L Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Squall ProViewed a product pageValue 34%
  3. 338sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 443sSorted: featuredRe-sorted the catalogNo clear doubt 64%
  5. 51m 04sOpened reviews · Squall ProOpened reviewsSuitability 47%
  6. 61m 19sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 71m 58sOpened reviews · Squall ProOpened reviewsSuitability >99%
  8. 82m 05sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 38sOpened reviews · Squall ProOpened reviewsSuitability >99%
  10. 102m 42sOpened reviews · Squall ProOpened reviewsSuitability >99%
  11. 113m 09sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  12. 123m 23sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  13. 133m 34sImage 1 · Squall ProViewed a product imageSuitability >99%
  14. 143m 54sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  15. 154m 15sImage 2 · Squall ProViewed a product imageSuitability >99%
  16. 4m 19sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.