Synthetic data
All sessions

s-3999

Simulated shopper

Nov 1, 2026, 9:59 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 09sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 31m 25sBrowsed catalogBrowsed the catalogChoice 57%
  4. 41m 44sSearch “merino”Searched the catalogNo clear doubt 49%
  5. 52m 01sImage 1 · Cairn LowViewed a product imageNo clear doubt 64%
  6. 62m 11sDelivery check · ZIP 59361Checked delivery date by ZIPNo clear doubt 81%
  7. 72m 39sBrowsed catalogBrowsed the catalogNo clear doubt 91%
  8. 2m 53sLeft the store

Final guess

No clear doubt91%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
3%
Choice
4%
No clear doubt
91%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.