Synthetic data
All sessions

s-4000

Simulated shopper

Oct 30, 2026, 6:04 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 35sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 43sViewed Cairn LowViewed a product page · Switched to a similar productChoice 46%
  5. 51m 48sOpened reviews · Cairn LowOpened reviewsChoice 38%
  6. 62m 27sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 70%
  7. 72m 52sOpened reviews · Cairn LowOpened reviewsFit 86%
  8. 83m 10sReviews filtered: fitFiltered reviews by fitFit 99%
  9. 93m 44sBrowsed catalogBrowsed the catalogFit 99%
  10. 104m 04sImage 2 · Cairn LowViewed a product imageFit 99%
  11. 114m 12sImage 3 · Cairn LowViewed a product imageFit >99%
  12. 124m 31sSize guide · Cairn LowOpened the size guideFit >99%
  13. 4m 54sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.